Insights

Earlier this year, the Pew Research Center released their annual Social Media Update, which reveals the latest social network usage statistics. We utilized data from Pew’s report and created comparative charts to answer some common social media questions we are asked. What social networks do adults...

[caption id="attachment_5296" align="aligncenter" width="700"] Image via Google News Lab[/caption] Today Google announced their News Lab, an effort to make it easier for journalists and technologists to work together and build the future of media. With News Lab, Google aims to make tools available to journalists that...

The last year has brought many changes to social media. Few changes were as hard-hitting for communicators as the decline in organic reach on social media. Last summer Facebook transparently told businesses that promotional posts would be less likely to show on fan newsfeeds, and...

You secured some outstanding media coverage. Now what? One of the simplest and most effective things your brand can do to expand the reach and lifespan of news is to proactively share secured media coverage with others. This seems like basic advice, but it is an...