One of the most powerful ways PR pros can positively impact a brand online is by executing simple SEO tactics in conjunction with traditional public relations work. What is SEO? SEO, or search engine optimization, is the practice of taking ethical actions to improve a brand’s...
[caption id="attachment_5296" align="aligncenter" width="700"] Image via Google News Lab[/caption] Today Google announced their News Lab, an effort to make it easier for journalists and technologists to work together and build the future of media. With News Lab, Google aims to make tools available to journalists that...
The last year has brought many changes to social media. Few changes were as hard-hitting for communicators as the decline in organic reach on social media. Last summer Facebook transparently told businesses that promotional posts would be less likely to show on fan newsfeeds, and...
Update: We have hired a wonderful candidate for this position. If you're interested in pursuing a career with BRG, please email your resume to info(at)brgcommunications.com. We’re pleased to share that we are currently looking for a public relations account manager to join our team! What we look...
Making stories newsworthy is a challenge many public relations professionals face. One approach that the team at BRG Communications uses with success is to conduct research and apply the findings to a story or campaign. Depending on an organization’s objectives, research can help uncover consumer...
You secured some outstanding media coverage. Now what? One of the simplest and most effective things your brand can do to expand the reach and lifespan of news is to proactively share secured media coverage with others. This seems like basic advice, but it is an...
Maya Angelou once said: "I’ve learned that people will forget what you’ve said, people will forget what you did, but people will never forget how you made them feel." Take a moment and think. What was the last article or ad that you loved? How did it...
As we reflect on our experience at Social Media Marketing World hosted by Social Media Examiner, we are sharing 10 takeaways from the conference over ten days. This is the last post in the series. Takeaway 10: Go beyond the call to action. Encourage conformity...
As we reflect on our experience at Social Media Marketing World hosted by Social Media Examiner, we are sharing 10 takeaways from the conference over ten days. Takeaway 9: Treat your corporate website like a learning center to drive conversion (sales) Two compelling statistics: 60% of a...
As we reflect on our experience at Social Media Marketing World hosted by Social Media Examiner, we are sharing 10 takeaways from the conference over ten days. Takeaway 8: Re-think where you place testimonials online When was the last time you went on a website to see...
