Making stories newsworthy is a challenge many public relations professionals face. One approach that the team at BRG Communications uses with success is to conduct research and apply the findings to a story or campaign. Depending on an organization’s objectives, research can help uncover consumer...
You secured some outstanding media coverage. Now what? One of the simplest and most effective things your brand can do to expand the reach and lifespan of news is to proactively share secured media coverage with others. This seems like basic advice, but it is an...
Maya Angelou once said: "I’ve learned that people will forget what you’ve said, people will forget what you did, but people will never forget how you made them feel." Take a moment and think. What was the last article or ad that you loved? How did it...
As we reflect on our experience at Social Media Marketing World hosted by Social Media Examiner, we are sharing 10 takeaways from the conference over ten days. This is the last post in the series. Takeaway 10: Go beyond the call to action. Encourage conformity...
As we reflect on our experience at Social Media Marketing World hosted by Social Media Examiner, we are sharing 10 takeaways from the conference over ten days. Takeaway 9: Treat your corporate website like a learning center to drive conversion (sales) Two compelling statistics: 60% of a...
As we reflect on our experience at Social Media Marketing World hosted by Social Media Examiner, we are sharing 10 takeaways from the conference over ten days. Takeaway 8: Re-think where you place testimonials online When was the last time you went on a website to see...
As we reflect on our experience at Social Media Marketing World hosted by Social Media Examiner, we are sharing 10 takeaways from the conference over ten days. Takeaway 7: Make the most of Google Analytics You're probably using Google Analytics to measure the basics, such as website...
As we reflect on our experience at Social Media Marketing World hosted by Social Media Examiner, we are sharing 10 takeaways from the conference over ten days. Takeaway 6: New social media networks and tools should be treated with caution Social marketers really love new social media...
As we reflect on our experience at Social Media Marketing World hosted by Social Media Examiner, we are sharing 10 takeaways from the conference over ten days. Takeaway 5: Native video is a big deal Video is the #1 trend for 2015 that marketers should be thinking...
As we reflect on our experience at Social Media Marketing World hosted by Social Media Examiner, we are sharing 10 takeaways from the conference over ten days. Takeaway 4: Discover your perfect social media content mix You probably know that it's important to develop a content strategy....
