14 Apr Level Up Your Call To Action: Try This [Communications Tip]
Takeaway 10: Go beyond the call to action. Encourage conformity… in the right places
The idea of encouraging people to take action based the actions of their peers was a theme throughout the conference. One example that came up a few times was how to encourage people to sign up for additional content via a website or newsletter.
- Don’t ask people to opt-in or subscribe. Ask them to register. Registration feels more elite.
- Provide your most valuable content behind a curtain, requiring a subscription.
- Try the following formula for newsletter subscriptions, specifically: “Join the (#) other people who get (XYZ) every (time period).
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- Read all ten takeaways from Social Media Marketing World: Click here