Insights & News

Five iPhone Applications for the Busy Public Relations Professional

Five iPhone Applications For The Busy Public Relations ProfessionalThere are more than 500,000 iPhone applications in the App Store. What apps will help you be more productive at work? PR pros, we’re here to help you out. Smart phones are only as smart as you make them and we’re going to help send your smartphone to the top of its class.

  1. AP Mobile
    Facebook and Twitter are great sources for breaking news, but they aren’t always reliable. The Associated Press’s mobile application, AP Mobile, is a trusted place to learn breaking news in real-time. You’ll like it for its simplicity, accuracy and the “big stories” tab.
  2. Google Drive
    If you’re like us, you collaborate with members of your team on shared documents. We like Google Documents, but we know others use other collaboration tools such as Basecamp. (There’s an app for that.) We like Google Drive because it enables us to edit and view documents we’re collaborating on no matter where we are.
  3. Evernote
    If you have post-it notes all over your office, or if you write to-do lists everyday, Evernote is for you. With Evernote, you can put all your notes- voice recordings, text notes, photos and more- into one place. Evernote works best when you use it on all of your devices. We recommend you download it on your desktop, your iPhone, and your iPad. There’s also a cool web-clipping tool for Evernote in Chrome. No matter what device you are on, you’ll have all of your notes at your fingertips.
  4. Open Table
    PR pros know- restaurants often play an important role in client meetings. Open Table makes it easy to find restaurants near you and make quick reservations. Select “use current location” and then “find a table” to find an available reservation nearby.
  5. AP Stylebook – $24.99
    We hope you are familiar with the AP Stylebook, the writing guide for public relations pros, journalists, students and writers. If you’re like us, you’ve had a hard copy of the most recent version on your desk since the day you started your job. Now you can have the most recent version on your phone. You can even make notes within the app and save your favorite searches.

Bonus App: Starbucks

A few weeks ago PR Daily published a study that concluded that PR is the second most caffeinated profession. We’d be remiss if we didn’t give you a coffee app too.

Starbucks makes ordering easy by enabling you to load and reload your card on mobile, and to pay via mobile. After 15 drinks, Starbucks rewards you with a free drink. Here at BRG, we are 50 steps from a Starbucks. As a result, some members of our team earn two to three of these drink cards per month.

What’s your favorite iPhone application for work? Tweet us @brgliving and let us know.