Communicating your message to your target audience requires a multi-pronged and agile approach. You have to understand your target audience, deliver the right message in a relatable tone, and do so at the right time, on the most impactful channel or combination of channels. Every...
If you’re a blogger, you know that coming up with a unique mix of content on a consistent basis can be challenging. You might have a great idea, but do you know the most interesting, palatable, and useful way to present it to your readers?...
We’re thrilled to share that Heart Rhythm Society and BRG won a Silver Anvil for excellence in Multicultural Public Relations from the Public Relations Society of America for the “Arrest the Risk” Sudden Cardiac Arrest Awareness Campaign. Sudden cardiac arrest (SCA) is the leading cause...
Writers block isn’t reserved for novelists. Professionals, like public relations and communications practitioners, cope with it too. Today we’re sharing some of our favorite writing tips you can use when writing for your brand. Some of these are writing fundamentals, and others are creative ideas...
This week there have been a few highly publicized online disasters that remind us of some critical advice we always share with clients. These are simple tips, but the simple advice is always the easiest to overlook....
Did you know that the average attention span in 2012 was 8 seconds? (Goldfish have 9-second attention spans.) Brevity is more important than ever. Here are three content creation tips for low attention spans....
Let’s define a few things There are a lot of new terms being thrown around in public relations and advertising these days. Here are some tweetable definitions. Native Advertising aims to change user experience by delivering valuable content in-stream. Think promoted Tweets and Facebook posts. Tweet...
Last week, the AP Twitter account was hacked due to a sophisticated phishing scheme. Within seconds, the Dow Jones crashed for a brief moment. The account was suspended quickly. The AP is nothing if not consistent. After all, they created the AP Stylebook, and they follow...
From the tragedy in Boston, the fertilizer plant explosion, tornados in the Midwest and South, to today’s manhunt, this has been a hard week for most Americans. Today we want to try to bring some happy to light by sharing some of the most positive...
Our work with Heart Rhythm Society on the Arrest The Risk consumer awareness campaign is a good example of how creating a succinct and impactful message, and getting it in front of the right audience, can create positive change in communities. BRG Communications has helped HRS...
