Cause marketing Tag

02 Apr

Posted at 15:40h in Blogs, Consumer Awareness Campaigns, Featured, Insights, Uncategorized

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_column_text]Across the U.S., 53% of people have said that they are completely or mostly isolated, having no contact with people outside of their household and avoiding public places. An increase in isolation puts people who depend on community...

22 Aug

Posted at 12:24h in Blogs, Insights, Media Relations, Public Relations, Strategic Planning and Research

What if consumers cared about experiences over things, prioritized their health, solicited their digital neighbor for reviews and applied conscience-forward thinking to their purchasing behaviors? Well, that consumer is alive and, on its way, to being the majority for brands to target.[vc_single_image image="15383" img_size="large" qode_css_animation=""][vc_column_text]Today’s...

21 Mar

Posted at 23:00h in Blogs, Insights

Recent research shows that nearly two-thirds of Millennials and Generation Zers expressed a preference for brands that have a point of view and stand for something. However, additional research tells us that more than half of global consumers are skeptical of brands’ corporate responsibility claims.[vc_column_text]So,...

18 Feb

Posted at 11:57h in Blogs, Cause Marketing, Consumer Awareness Campaigns, Insights, Media Relations, Public Relations, Strategic Planning and Research

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Make some noise, move the needle, elevate the issue, drive engagement or change behavior. These phrases could all be outcomes to show a campaign’s effectiveness, but without a proper plan to measure these outcomes, they’re just “PR speak” with...

14 Jun

Posted at 14:58h in Blogs, Branding and Design, Cause Marketing, Featured, Infographics, Insights

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02 Feb

Posted at 15:29h in Blogs, Consumer Awareness Campaigns, Featured, Insights, Public Relations, Social Media, Strategic Planning and Research

Consumers are asked to support many cause marketing campaigns from large and small brands alike on a daily basis. With the number of companies aligning business with cause increasing, there’s a lot of noise to overcome when vying for attention and engaging audiences in your...