10 Apr Make Better Use Of Your Testimonials [Tip]

As we reflect on our experience at Social Media Marketing World hosted by Social Media Examiner, we are sharing 10 takeaways from the conference over ten days.

Takeaway 8: Re-think where you place testimonials online

When was the last time you went on a website to see testimonials? Andy Crestodina put it well:

Everything you say is marketing. Everything your customers say is social proof.

The tip: Place testimonials throughout your website to increase the trustworthiness of your marketing.

A little more about social proof:

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