17 May Why You Should Automate (Some Of) Your Social Media Content
There is a debate among public relations and social media professionals about the automation of social media updates. Some say automation is a no-go. Others automate everything. As with many things online, the conversation tends to steer black or white. At BRG, we don’t believe everything should be automated, but we do think automation has a place in social media content strategy. In other words, we believe brands should live in the gray.