Consumer Awareness Campaigns

Creativity and relationship building has always been the cornerstone of public relations; however, many times PR professionals don’t put data in the driver’s seat to ensure a successful campaign journey. Creating an effective campaign requires professional communicators to leave their hunches and guesswork at the...

Make some noise, move the needle, elevate the issue, drive engagement or change behavior. These phrases could all be outcomes to show a campaign’s effectiveness, but without a proper plan to measure these outcomes, they’re just “PR speak” with no provability. When building your campaign, ask...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column width="2/3"][vc_column_text]At the beginning of October, we began working with our client, Red Gold Tomatoes, to launch the Red Gold 'Families Helping Families' Crush Hunger campaign. The campaign is a partnership with hunger relief powerhouse, Feeding America®, to...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]This article was originally published in Ebony Magazine. To view the original post, click here. [Op-Ed] The statistics surrounding violence in this country mean a different approach should be taken to solving the problem BY DR. GARTH GRAHAM, SEPTEMBER 22,...