Communicating your message to your target audience requires a multi-pronged and agile approach. You have to understand your target audience, deliver the right message in a relatable tone, and do so at the right time, on the most impactful channel or combination of channels. Every...
Let’s define a few things There are a lot of new terms being thrown around in public relations and advertising these days. Here are some tweetable definitions. Native Advertising aims to change user experience by delivering valuable content in-stream. Think promoted Tweets and Facebook posts. Tweet...
From the tragedy in Boston, the fertilizer plant explosion, tornados in the Midwest and South, to today’s manhunt, this has been a hard week for most Americans. Today we want to try to bring some happy to light by sharing some of the most positive...
There is a lot of confusion about the difference between advocates and influencers. At BRG, we believe that though influencer and advocacy campaigns can be complex, the definitions of these types are straightforward. Advocates publicly support or recommend ideas, products or brands. Influencers have the...
Is Vine the next big thing? That’s the question we posed in late January shortly after the launch of the platform. Our conclusion? Like all things social media, it depends on your goals and demographic. Last night I was making reservations for Founding Farmers, a local...
Over the last few years, you may have noticed that online influencers have become a little more difficult to pinpoint. Some people will say this is because the social media space has become nosier. In part, that’s true. Many business professionals are cutting through the...
Increasingly people are watching television while multi-tasking on a second or third device. In some cases people watch TV and read the news, use a mobile application to play a game, or talk to their friends on a social network. The second screen, otherwise known...
Do you have a social media plan for natural or manmade disasters? In light of Sandy, we want to share our plan with you, and give you some tips as to how to prepare your social media accounts for such an event. Create a social media...
Social media has revolutionized the way fans watch and talk about the Olympics. This is how...
Negative comments are inevitable. Today's customers are going to social networks for customer support. Negative comments aren't anything to be afraid of. In fact, they are an opportunity....
