Think of location-based advertising as a digital point of sale. It allows you to reach consumers or donors when and where they are most likely to make a decision and take action. As with many campaigns, when there is a clear call-to-action for consumers to...
This article was originally published in the Modern Wellness Guide in MediaPlanet. To view the original post, click here. HEALTH AND NUTRITION Starting off the day with an empty stomach greatly impairs cognitive functioning and an ability to focus. In 2014, 15.3 million American children lived in...
PR News announced the PR Agency Elite Award finalists and we were named in the Reputation Management category for, Walmart’s “Holiday Sing to Salute Military Families” campaign. Each year, PR News recognizes agencies that are setting benchmarks of excellence in client PR efforts, and we...
Placing the Patient at the Epicenter of Communications We attended the ExL 12th Annual Public Relations & Communications Summit, which brought together healthcare communicators from across the country. The agenda focused on the need for communications experts to address consumer expectations and engage in a responsible...
Instagram Stories started rolling out to accounts and if you have seen it and are thinking, “This is Snapchat,” you are not the only one. Even Instagram CEO, Kevin Systrom, thought so. In an interview with Systrom on TechCrunch, when asked about Snapchat pioneering the...
After much anticipation, we launched our campaign in honor of BRG Communications’ 15th year in business. The campaign, Cause for a Celebration, kicked off last Friday with BRG team members selecting local nonprofit organizations to compete to receive $15,000. As part of the campaign and BRG’s...
Cause Marketing Forum hosted its annual conference in Chicago this month, bringing together organizations and people dedicated to living “at the intersection of purpose and profit.” Not only was the conference a great opportunity to connect people supporting relatable causes, we also got to hear...
We attended the Partnership for a Healthier America (PHA) 2016 Summit last week, hearing about a number of healthy choice initiatives centered around making the healthy choice, an easy choice. Corporations, foundations and nonprofits alike joined the agenda, driving conversations around obesity, outdoor play and food...
If you’re a communications professional, you’ve probably heard this question in the last year: Should our brand announce news on social media? You’ll probably hear the question again, too. Breaking news on social media is an emerging trend that’s likely to stick around. There are some key...
2015 may be the year that user-generated live streaming goes mainstream, but it certainly isn’t new: Chances are, you’ve watched a live user-generated broadcast as a consumer at some point on the Internet. Watching has a low barrier to entry. It’s less likely that you’ve created a...
