Strategic Planning and Research - BRG Communications

03 Oct In a World of Options, Creating Customized Experiences is Key to Becoming the Preferred Choice

Posted at 12:38h in Blogs, Company News, Insights, Public Relations, Strategic Planning and Research, Trends

Insights from Washington Ideas 2017 [vc_column_text]What do a boutique fitness brand, a rapidly expanding pizza chain and a leading global pharmaceutical giant have in common? They’ve figured out how to hold our attention during a time when consumers have an unprecedented number of options at their...

14 Sep Ask “What If?” Before Your Next Annual Conference

Posted at 14:17h in Blogs, Health, Insights, Media Relations, News Articles, Social Media, Strategic Planning and Research

Are you expecting negative media attention at your annual medical meeting? Probably not. Unfortunately, adverse situations that cause bad press usually don’t come with a lot of warning. While worst-case scenarios may not always happen, being prepared by asking “what if” will enable you to act...

10 Aug 5 Strategies to Build Authenticity into Campaigns

Posted at 16:46h in Blogs, Consumer Awareness Campaigns, Insights, Public Relations, Strategic Planning and Research

While making an authentic connection with your audience is the desired outcome for most campaigns, all too often companies fall into the temptation of using an A-list celebrity, popular timing hook or trendy event. At the end of the day, this type of approach does...

01 Aug Taking Your Journal’s Content Beyond the Trades

Posted at 12:25h in Blogs, Insights, Media Relations, Public Relations, Research, Strategic Planning and Research

Medical journals not only keep doctors abreast of the latest data, they can also drive media coverage in health and medical trade publications. However, what many organizations that publish a journal don't realize, is that they could easily reframe their journal content to generate national...

02 Feb A Cause to Remember: Creating a Unique Cause Marketing Campaign

Posted at 15:29h in Blogs, Consumer Awareness Campaigns, Featured, Insights, Public Relations, Social Media, Strategic Planning and Research

Consumers are asked to support many cause marketing campaigns from large and small brands alike on a daily basis. With the number of companies aligning business with cause increasing, there’s a lot of noise to overcome when vying for attention and engaging audiences in your...

08 Nov Get More ROI for Your CSR Efforts

Posted at 17:22h in Blogs, Consumer Awareness Campaigns, Featured, Insights, Media Relations, Public Relations, Strategic Planning and Research

A recent report shows that, corporate responsibility has the potential to increase market value up to 4-6 percent, increase revenue by up to 20 percent and reduce the company’s staff turnover rate by up to 50 percent1. Most corporations are aware of the positive impacts of...

12 Sep How Location-Based Advertising Can Incite Action

Posted at 13:35h in Blogs, Featured, Insights, Strategic Planning and Research

Think of location-based advertising as a digital point of sale. It allows you to reach consumers or donors when and where they are most likely to make a decision and take action. As with many campaigns, when there is a clear call-to-action for consumers to...

06 Sep BRG Named Finalist for PR News Agency Elite Awards in Reputation Management

Posted at 16:13h in Blogs, BRG Work, Consumer Awareness Campaigns, Insights, Media Relations, Public Relations, Social Media, Strategic Planning and Research

PR News announced the PR Agency Elite Award finalists and we were named in the Reputation Management category for, Walmart’s “Holiday Sing to Salute Military Families” campaign. Each year, PR News recognizes agencies that are setting benchmarks of excellence in client PR efforts, and we...

17 Aug Achieving an Authentic Patient Dialogue

Posted at 17:20h in Consumer Awareness Campaigns, Digital and Interactive Media, Featured, Health, Insights, Media Relations, Public Relations, Strategic Planning and Research, Wellness

Placing the Patient at the Epicenter of Communications We attended the ExL 12th Annual Public Relations & Communications Summit, which brought together healthcare communicators from across the country. The agenda focused on the need for communications experts to address consumer expectations and engage in a responsible...

10 Jun Elevate Your News With Public Relations Research

Posted at 21:02h in Insights, Public Relations, Strategic Planning and Research

Making stories newsworthy is a challenge many public relations professionals face. One approach that the team at BRG Communications uses with success is to conduct research and apply the findings to a story or campaign. Depending on an organization’s objectives, research can help uncover consumer...