Every few weeks, something happens that causes a topic related to a brand or product to trend online. When this happens, consumers expect that brand to respond quickly. In fact, new data shows that 42% of consumers expect brands to reply to inquiries within 60...
The last year has brought many changes to social media. Few changes were as hard-hitting for communicators as the decline in organic reach on social media. Last summer Facebook transparently told businesses that promotional posts would be less likely to show on fan newsfeeds, and...
Making stories newsworthy is a challenge many public relations professionals face. One approach that the team at BRG Communications uses with success is to conduct research and apply the findings to a story or campaign. Depending on an organization’s objectives, research can help uncover consumer...
BRG Communications sends thanks to all our clients for a great 2014! Wishing you all a wonderful holiday season and a Happy New Year. (To see a larger version of the BRG Communications 2014 Highlights Infographic, click on the image. It will open in a new...
We are happy to be working with Walmart again this Giving Tuesday and throughout the holidays, as they launch the Food Pantry Holiday Makeover campaign, a nationwide effort calling the public to vote online to help food pantries across the country win money for facility...
Before we begin, let's define what "gratitude" really is: Gratitude is a focus on good things that happen outside of us, large and small. Gratitude is more than a simple “thank you.” It’s an action that pays it forward in some way, and often inspires others...
We are fortunate to have a client roster of companies that work in various ways to create better living for consumers. One such example is Savant Capital Management, a nationally recognized top 10 fee-only wealth management firm with a hub in the Washington, D.C. marketplace....
If you’ve developed social media posts, you know that high engagement metrics such as likes, comments, shares, re-tweets and hearts feel good. These engagement metrics are tangible, and obvious to everyone publicly, which means your boss might check out your brand page, and congratulate you...
If you market your business or services on Facebook, you probably know that Facebook's latest round of changes affected many brand pages. We’re seeing some contradicting articles about the specific impact these changes have had on brands, so today we’re separating the truths from myths. Myth:...
If you’re a blogger, you know that coming up with a unique mix of content on a consistent basis can be challenging. You might have a great idea, but do you know the most interesting, palatable, and useful way to present it to your readers?...
