Blogs

10 Aug 5 Strategies to Build Authenticity into Campaigns

Posted at 16:46h in Blogs, Consumer Awareness Campaigns, Insights, Public Relations, Strategic Planning and Research

While making an authentic connection with your audience is the desired outcome for most campaigns, all too often companies fall into the temptation of using an A-list celebrity, popular timing hook or trendy event. At the end of the day, this type of approach does...

01 Aug Taking Your Journal’s Content Beyond the Trades

Posted at 12:25h in Blogs, Insights, Media Relations, Public Relations, Research, Strategic Planning and Research

Medical journals not only keep doctors abreast of the latest data, they can also drive media coverage in health and medical trade publications. However, what many organizations that publish a journal don't realize, is that they could easily reframe their journal content to generate national...

31 Jul From the community: Giving Everyone a Voice

Posted at 16:31h in Blogs, BRG Work, Consumer Awareness Campaigns, Health, Insights

This article was originally published in the Chicago Tribune. To view the original post, click here.[vc_column_text] Kane County Accepting the Challenge to Give Everyone a Voice. (Posted by Dr. Garth Graham, Community Contributor) [/vc_column_text][vc_column_text] As a physician, I prescribe a well-balanced diet and regular exercise to my patients to prevent...

19 Apr 3 Tips to Make Your Call-to-Action User-Friendly

Posted at 09:11h in Blogs, Cause Marketing, Insights, Public Relations, Strategic Planning and Research

Donate now, share, volunteer, vote, sign here, snap a photo, pour a bucket of ice on your head, wear pink. As consumers, we have hundreds of cause campaigns telling us to do something at any given time. But have you noticed which campaign calls-to-action actually...

11 Jul From the community: Adaptive Sports are Warriors’ Road to Recovery

Posted at 16:10h in Blogs, Featured, Insights, News Articles

This article was originally published in The Chicago Tribune. To view the original post, click here.[vc_column_text]By Community Contributor Ken Fisher[/vc_column_text][vc_column_text]Those with friends or family who have served our country know that the worry, stress and pain does not always end once their loved one returns home. Many veterans...

11 Jul More than a job — businesses play a critical role in creating career opportunities for veterans

Posted at 14:55h in Blogs, BRG Work, Insights, News Articles

This article was originally published in The Hill. To view the original post, click here.[vc_column_text]BY GARY PROFIT AND BRIAN STANN, OPINION CONTRIBUTORS[/vc_column_text][vc_column_text] © Getty Images [/vc_column_text][vc_column_text] When the Bureau of Labor Statistics releases the Employment Situation Summary this week, there is one group of individuals that might not get your...

02 Apr COVID-19: How You Can Still #DoGood

Posted at 15:40h in Blogs, Consumer Awareness Campaigns, Featured, Insights, Uncategorized

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" z_index=""][vc_column][vc_column_text]Across the U.S., 53% of people have said that they are completely or mostly isolated, having no contact with people outside of their household and avoiding public places. An increase in isolation puts people who depend on community...

27 Jun BRG Communications Wins Silver Stevie® Award in 2017 American Business AwardsSM

Posted at 20:46h in Blogs, Company News, Featured, Insights, Wellness

Nation’s Premier Business Awards Recognizes Internal Campaign that Honored the Agency’s 15th Anniversary[vc_column_text][/vc_column_text][vc_column_text]BRG Communications, a full-service communications agency, was named the winner of a Silver Stevie® Award in the Communications or PR Campaign/Program of the Year – Internal Communications category in The 15th Annual American...

14 Jun Make Your Cause Campaign Noteworthy

Posted at 14:58h in Blogs, Branding and Design, Cause Marketing, Featured, Infographics, Insights

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_single_image image="13572" img_size="large" alignment="center" onclick="img_link_large" img_link_target="_blank" qode_css_animation=""][/vc_column][/vc_row][vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_empty_space][button target="_blank" hover_type="default" url="http://bit.ly/2he25VV" text="Contact us" link="/connect/"][/vc_column][/vc_row]...

23 May Using Behavior Change Strategies in Health Campaigns

Posted at 14:37h in Blogs, Consumer Awareness Campaigns, Featured, Health, Insights, Psychology of Communications, Research, Wellness

Is a campaign really help create positive changes in health habits? When we came across this keynote addressing behavior change strategies, it was great to see that we’ve been reading from the same book on driving healthy change when it comes to developing our client...