Chances are good that if you’re reading this post right now, you’re sitting at your desk. Does anything hurt right now? Maybe your lower back or shoulders are sore. Maybe your wrists hurt. If you’re nodding your head, you’re not alone. New research released today...
Last week The Heart Rhythm Society and the Association of Black Cardiologists held an educational event at a local community center in Chicago to inform African Americans about their increased risk for sudden cardiac arrest. Sudden cardiac arrest is one of the leading causes of...
This week I attended ImpactNext, an all-day seminar about mastering the digital channel and creating awesome content online, offered by Chris Brogan. My usual response to this kind of event is to Tweet the heck out of it, and connect with like-minded attendees online and...
You may have heard the phrase “digital divide” which is the gap between those who have access to the Internet and those who are don’t. Those who don’t have access to the Internet often lack digital literacy skills to boot. Chew on this: 100 million...
There is a lot of confusion about the difference between advocates and influencers. At BRG, we believe that though influencer and advocacy campaigns can be complex, the definitions of these types are straightforward. Advocates publicly support or recommend ideas, products or brands. Influencers have the...
Over the last few years, you may have noticed that online influencers have become a little more difficult to pinpoint. Some people will say this is because the social media space has become nosier. In part, that’s true. Many business professionals are cutting through the...
Did you know that one out of every four deaths is caused by heart disease? February is Heart Health Awareness month, and we believe it’s important to do our part in creating awareness. As you may know, we work with lots of heart health clients. We’ve...
Increasingly people are watching television while multi-tasking on a second or third device. In some cases people watch TV and read the news, use a mobile application to play a game, or talk to their friends on a social network. The second screen, otherwise known...
Vine is a new mobile social network, brought to the world by Twitter, that lets you create and share short looping videos. It’s pretty fun, but is it the next big social network for brands?...
Healthy Living involves creating and maintaining health: a state of complete physical, mental and social well-being - not merely the absence of disease or infirmity - World Economic Forum’s Healthy Living Initiative When you think about the 100s of global leaders convening in Davos, Switzerland...
