content strategy Tag

25 Feb Tune into Podcasts to Amplify Your Brand

Posted at 10:41h in Blogs, Insights, Media Relations, Public Relations, Strategic Planning and Research, Trends

A primer on the flu for medical students. A deep dive into Bitcoin. Interviews with top entrepreneurs on starting a small business. What do these things have in common? They’re just a few examples of the great expanse of podcast themes and platforms – proving...

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27 Feb Five Tips to Spark Local Engagement

Posted at 15:25h in Cause Marketing, Insights, Media Relations, Public Relations, Strategic Planning and Research

Everyone loves getting national attention for their PR campaign, but you don’t always need a big celebrity or big-name press coverage to make a big impact. While those components can be part of your overall communications mix, often the key to success lies in reaching...

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15 Aug Using Instagram Stories to Tell Your Brand’s Story

Posted at 14:09h in Blogs, Insights, Social Media

Instagram Stories started rolling out to accounts and if you have seen it and are thinking, “This is Snapchat,” you are not the only one. Even Instagram CEO, Kevin Systrom, thought so. In an interview with Systrom on TechCrunch, when asked about Snapchat pioneering the...

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02 Apr Use These Tricks To Develop Better Content

Posted at 14:05h in Insights, Social Media

As we reflect on our experience at Social Media Marketing World hosted by Social Media Examiner, we are sharing 10 takeaways from the conference over ten days. Takeaway 2: Identify content trends that resonate with your unique audience Your audience has unique interests and issues. Lee Odden...

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30 Oct The Engagement Metric Success Trap

Posted at 15:20h in Insights, Social Media

If you’ve developed social media posts, you know that high engagement metrics such as likes, comments, shares, re-tweets and hearts feel good. These engagement metrics are tangible, and obvious to everyone publicly, which means your boss might check out your brand page, and congratulate you...

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30 Apr Is Your Brand Consistent Enough To Handle A Twitter Hack?

Posted at 20:07h in Public Relations, Social Media

Last week, the AP Twitter account was hacked due to a sophisticated phishing scheme. Within seconds, the Dow Jones crashed for a brief moment. The account was suspended quickly. The AP is nothing if not consistent. After all, they created the AP Stylebook, and they follow...

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15 Mar Simple Steps To Ensure Your Social Media Contest Is Worthwhile

Posted at 20:58h in Social Media

Earlier this week we saw blogger conducting a social media contest for a $100 supply of one of our favorite products. Do you ever see one of those contests that you REALLY want to win? This was one of those contests. The call to action: To enter:...

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06 Mar This Vine Leaves Customers Wanting More

Posted at 22:20h in Social Media

Is Vine the next big thing? That’s the question we posed in late January shortly after the launch of the platform. Our conclusion? Like all things social media, it depends on your goals and demographic. Last night I was making reservations for Founding Farmers, a local...

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06 Jun Three Step Guide: How to Maximize Your Twitter Presence

Posted at 13:47h in Social Media

Straightforward tips to manage a new corporate Twitter account....

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17 May Why You Should Automate (Some Of) Your Social Media Content

Posted at 12:22h in Social Media

There is a debate among public relations and social media professionals about the automation of social media updates. Some say automation is a no-go. Others automate everything....

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