Public Relations Tag

25 Feb Tune into Podcasts to Amplify Your Brand

Posted at 10:41h in Blogs, Insights, Media Relations, Public Relations, Strategic Planning and Research, Trends

A primer on the flu for medical students. A deep dive into Bitcoin. Interviews with top entrepreneurs on starting a small business. What do these things have in common? They’re just a few examples of the great expanse of podcast themes and platforms – proving...

18 Feb Prove Value in Your Campaigns: Start with a Measurement Strategy

Posted at 11:57h in Blogs, Cause Marketing, Consumer Awareness Campaigns, Insights, Media Relations, Public Relations, Strategic Planning and Research

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Make some noise, move the needle, elevate the issue, drive engagement or change behavior. These phrases could all be outcomes to show a campaign’s effectiveness, but without a proper plan to measure these outcomes, they’re just “PR speak” with...

30 Apr BRG Communications and American Cleaning Institute Named PRSA Silver Anvil Finalist

Posted at 09:18h in Blogs, Insights, Media Relations, Public Relations, Strategic Planning and Research

The PRSA Silver Anvils named the American Cleaning Institute’s (ACI) Packets Up! campaign a finalist in the Reputation/Brand Management Associations/Government/ Nonprofit Organizations Category. The PRSA Silver Anvil Awards recognize and honor the very best public relations programs planned and executed each year. Of the hundreds...

21 Mar 4 Ways CSR Communicators Can Demonstrate Proof of Positive Social Impact & Avoid Skepticism from the Responsible Consumer

Posted at 23:00h in Blogs, Insights

Recent research shows that nearly two-thirds of Millennials and Generation Zers expressed a preference for brands that have a point of view and stand for something. However, additional research tells us that more than half of global consumers are skeptical of brands’ corporate responsibility claims.[vc_column_text]So,...

26 Jun Let Data Drive Your Next Communications Campaign

Posted at 12:28h in Awards, Blogs, Cause Marketing, Consumer Awareness Campaigns, Insights, Media Relations, Public Relations, Research, Results, Strategic Planning and Research

Creativity and relationship building has always been the cornerstone of public relations; however, many times PR professionals don’t put data in the driver’s seat to ensure a successful campaign journey. Creating an effective campaign requires professional communicators to leave their hunches and guesswork at the...

28 Aug Food for Thought: Breakfast from Cafeteria to Classroom

Posted at 20:17h in Blogs, BRG Work, Insights, Public Relations, Wellness

This article was originally published in the PBS Teachers Lounge. To view the original post, click here.[vc_column_text] Finding Grants and Programs to Support a Breakfast Program [/vc_column_text][vc_column_text]As an elementary school teacher for almost 18 years, I know firsthand the impact that eating breakfast has on my students—hungry kids simply...

10 Aug 5 Strategies to Build Authenticity into Campaigns

Posted at 16:46h in Blogs, Consumer Awareness Campaigns, Insights, Public Relations, Strategic Planning and Research

While making an authentic connection with your audience is the desired outcome for most campaigns, all too often companies fall into the temptation of using an A-list celebrity, popular timing hook or trendy event. At the end of the day, this type of approach does...

01 Aug Taking Your Journal’s Content Beyond the Trades

Posted at 12:25h in Blogs, Insights, Media Relations, Public Relations, Research, Strategic Planning and Research

Medical journals not only keep doctors abreast of the latest data, they can also drive media coverage in health and medical trade publications. However, what many organizations that publish a journal don't realize, is that they could easily reframe their journal content to generate national...

19 Apr 3 Tips to Make Your Call-to-Action User-Friendly

Posted at 09:11h in Blogs, Cause Marketing, Insights, Public Relations, Strategic Planning and Research

Donate now, share, volunteer, vote, sign here, snap a photo, pour a bucket of ice on your head, wear pink. As consumers, we have hundreds of cause campaigns telling us to do something at any given time. But have you noticed which campaign calls-to-action actually...

30 Mar This Is Walmart’s Plan to Do More Business With Women Entrepreneurs

Posted at 16:06h in Blogs, BRG Work, Featured, Insights, Media Relations, News Articles, Public Relations

This article was originally published in Fortune. To view the original post, click here. By: Madeline Farber[vc_column_text] Female entrepreneurs across the globe could have the opportunity to work with Walmart and eight other Fortune 500 companies, thanks to a new initiative. [/vc_column_text][vc_column_text] The mega-retailer—along with Campbell Soup, Coca-Cola, ExxonMobil,...