Trends - BRG Communications

25 Feb Tune into Podcasts to Amplify Your Brand

Posted at 10:41h in Blogs, Insights, Media Relations, Public Relations, Strategic Planning and Research, Trends

A primer on the flu for medical students. A deep dive into Bitcoin. Interviews with top entrepreneurs on starting a small business. What do these things have in common? They’re just a few examples of the great expanse of podcast themes and platforms – proving...

03 Oct In a World of Options, Creating Customized Experiences is Key to Becoming the Preferred Choice

Posted at 12:38h in Blogs, Company News, Insights, Public Relations, Strategic Planning and Research, Trends

Insights from Washington Ideas 2017 [vc_column_text]What do a boutique fitness brand, a rapidly expanding pizza chain and a leading global pharmaceutical giant have in common? They’ve figured out how to hold our attention during a time when consumers have an unprecedented number of options at their...

06 Oct The Future of User-Generated Live Streaming for Marketers

Posted at 14:30h in Digital and Interactive Media, Insights, Trends

2015 may be the year that user-generated live streaming goes mainstream, but it certainly isn’t new: Chances are, you’ve watched a live user-generated broadcast as a consumer at some point on the Internet. Watching has a low barrier to entry. It’s less likely that you’ve created a...

24 Mar 3 [Tools] To Hack Your Workday

Posted at 08:30h in Insights, Trends

Do you ever get sidetracked during the workday, or find a task is taking longer to finish than expected? It happens to the best of us. Today, we’re sharing three productivity tools we love that can help you hack your workday, by making simple tasks...

03 Mar 5 Internet Slang Terms Communicators Should Know [Tips]

Posted at 16:37h in Insights, Trends

Over the last few months, we've noticed an interesting trend. Brands are starting to use Internet slang terms in their social media posts. If you don't keep up with the kids, some of the newer acronyms and words might leave you scratching your head. Not...

05 Nov Everything is Mobile: What Does That Mean for Marketers?

Posted at 09:00h in Digital and Interactive Media, Insights, Trends

Our definition of “mobile technology” is swiftly advancing. Whereas “mobile technology” was once reserved for cell phones, and later tablet devices, the word on the street is that everything is becoming mobile. What is considered a mobile technology today, and what should marketers be thinking about...

05 Feb Bridging The Health Divide With mHealth (Infographic)

Posted at 20:56h in BRG Work, Insights, Trends

Do you ever use your phone to look up health related information? If so, you’re in good company. More and more people are accessing health information via their phones, and in many cases, people are finding solutions they didn’t have access to before. Especially in...

21 Nov Google Helpouts: An Opportunity for Healthcare Marketers

Posted at 10:00h in Health, Insights, Trends

Google recently announced Helpouts, a new way to get “real help, from real people, in real time.” What are Helpouts? Helpouts are one-on-one video calls between individuals and experts on a variety of topics ranging from arts and music, home and garden, fitness and nutrition, and health,...

26 Sep The Impact Of Wearable Technology For The Health And Wellness Marketer

Posted at 15:27h in Insights, Trends

Consumers now have direct access to many new technological devices and gadgets that put their health and wellness in their own hands. In turn, brands and medical professionals now have a new channel for connecting with end-users....

06 Feb Second Screen Opportunities: What They Are, And How Brands Can Use Them

Posted at 17:20h in Public Relations, Social Media, Trends

Increasingly people are watching television while multi-tasking on a second or third device. In some cases people watch TV and read the news, use a mobile application to play a game, or talk to their friends on a social network. The second screen, otherwise known...