06 Apr What Is Your Brand’s Perfect Social Media Content Mix? [Formula]
As we reflect on our experience at Social Media Marketing World hosted by Social Media Examiner, we are sharing 10 takeaways from the conference over ten days.
Takeaway 4: Discover your perfect social media content mix
You probably know that it’s important to develop a content strategy. There were some differences in opinion among speakers about how often a brand should post, and what they should post. How much content should be promotional? How much content should be engaging?
We liked Neal Schaffer’s 911 philosophy:
9x: Post strategic content from others (influencers, employees, partners, fans, etc.)
1x: Post brand content that adds value
1x: Post promotional content
It’s worth keeping in mind…
You might also like:
- Social Media Marketing World Takeaway #1: Repurpose Social Media Content [Tips]
- Social Media Marketing World Takeaway #2: Use These Tricks To Develop Better Content
- Social Media Marketing World Takeaway #3: Should Your Brand Outsource Content Creation?
- Social Media Marketing World Takeaway #5: What Brands Need To Know About Native Video
- Social Media Marketing World Takeaway #6: Should Your Brand Use New Social Networks?
- Social Media Marketing World Takeaway #7: 3 Google Analytics Tips for Communicators
